We are Africans studying Africa, for the world.
We’ve spent decades building operational excellence in field data in Africa. We’re now focused on being the best research partner on the continent.
Five principles we will not negotiate.
Decision-grade or don't ship.
Every deliverable must hold up to a CEO's scrutiny on a Monday morning.
Africa is 54 markets, not one story.
Lagos is not Nairobi. Casablanca is not Cape Town. We resist continental generalisation.
Mixed method by default.
Quant and qual are designed together from the outset, never treated as an add-on.
Quality is contractual.
We publish our standards so clients can hold us to them. Not aspirations, obligations.
Local knowledge, global standard.
Africa-rooted. Globally relevant. We hold our work to international methodological standards.
Methodological
Protocols built for African realities. Sampling, instrumentation, and QA designed for multilingual, low-connectivity, and hard-to-reach environments — without sacrificing statistical rigor.
Operational
Field execution at scale. Trained enumerator networks, real-time monitoring, and back-check systems that deliver clean data on time — even in complex terrain.
Ethical
Data collected with dignity. Informed consent frameworks, data sovereignty practice, and respondent protection protocols built in from day one — not added as an afterthought.
What we bring. What clients receive.
What we bring to every engagement
- Sampling designed for the conclusions you need, not the access you have
- Instruments tested in the languages and contexts of use
- QA that runs concurrently with fieldwork, not retrospectively
- Named accountability from enumerator to principal researcher
- Full audit trail — shareable with any client, funder or ethics board
What clients receive beyond the data
- Methodology reports sufficient for replication or audit
- Field performance documentation — including what was flagged and resolved
- Honest analysis of data limitations and recommended adjustments
- A dataset that will hold up to scrutiny — from boards, journals, or communities
- A partner who was close to the field, not managing it from overseas
We work across sectors where data quality isn't optional.
Public policy & governance
Agriculture & rural livelihoods
Financial inclusion
Digital economies
Healthcare & pharmaceuticals
Consumer & retail markets
MSMEs & entrepreneurship
Humanitarian & development programming