Testing a Universal Privacy Consent Flow Before Global Rollout

A global technology platform needed to understand how users interpreted and responded to a new privacy consent flow before rolling it out across its family of mobile applications, a decision with global implications.

Markets

Kenya

Methods

Online Qualitative IDIsUX ResearchQualitative

Methodological Approach

Small-sample online qualitative IDIs via web-based platform, placing participants inside the consent journey rather than asking abstract questions about privacy. UX-specific probing on comprehension, decision-making, and interface experience.

Challenge Solved

Every interview needed to generate useful, detailed, and reliable insight because findings would inform a platform-wide UX decision affecting millions of users.

Outcome

A focused, high-quality qualitative dataset that helped the platform understand user sentiment and comprehension, and identify where clarity and trustworthiness could be improved before deployment at scale.

More case studies

Food Security & Humanitarian

Tracking Daily Household Nutrition Across Seven African Countries for Five Consecutive Years

Read case study →

Consumer Behaviour & Mobility

Inside the Motorbike Ecosystem: Riders, Owners and Pillions in East & Central Africa

Read case study →

Brand Research & Market Sizing

Measuring Brand Health at Scale: A National Usage and Awareness Tracker in Botswana

Read case study →

Digital Economy & Financial Inclusion

Mapping the Digital Payments Consumer Landscape Across 15 African Markets

Read case study →

Tell us about your next project.

Get in touch →